This Justin Johnson

Cannabis | Digital Strategy | Business Development

New York
‪(518) 945-0144‬

About Me

/Who I am

Hi, my name is Justin Johnson. I’m an entrepreneurial marketing expert with a common name and an uncommon background spanning digital strategy, business development, content creation, technology and cannabis. My career has been defined by the relationships I’ve been able to build with great brands like American Express, Walmart, ESPN, Alaska Airlines, Unilever, eBay, Microsoft, Nestlé, Frito-Lay and U.S. Bank.

I spend the majority of my days consulting brands on digital marketing and transformation, and building a platform for showcasing cannabis industry innovation called


/What I do

For the last decade I’ve helped brands navigate the digital landscape and built agencies through a strategic business development process. I’m always happy to network and provide referrals to partners I trust to do excellent work.


I offer digital and social media marketing expertise spanning mobile platform best practices, content creation and paid media.


I connect brands with the best agencies in the industry, and help agencies craft their new business approach and pitch process.


I help startups and disruptive new businesses identify ways to monetize their platforms and service offerings.

Some are good at what they do, and some stand out from the rest. Justin stands out as a disarming, accessible, respected leader to colleagues and clients alike.

Justin’s creativity and deep knowledge of the digital world are obvious, and his honesty, humor, diligence and intelligence motivate cross-functional teams, drive business development and client satisfaction, improve company morale, and lead to compelling work.

I highly recommend you speak with Justin; you will quickly discover, as I did, how he can improve your teams, your work and your business.

- Steve Kesselman, Founder, DO FEEL THINK -

Every company has one — “The Wolf”– The guy who comes in, no matter how daunting the task and gets it done like Harvey Keitel in Pulp Fiction. So much was Justin that guy when I worked with him, that they’d regularly fly him in from another state to help inform the team about breakthroughs in a particular category, advancements in technology we might be able to utilize to our advantage and generally just to see that the presentation was effectively managed from beginning to end. Justin is steeped in digital knowledge, but unlike some of his counterparts, he has a creative sensibility and a feel for how to use technology to solve a particular problem in stunning fashion, rather than just to use it because it would be cool.

- Court Crandal, Founder, Positivity -

Justin Johnson is one of the most enthusiastic and motivated individuals I’ve ever worked with. No matter how large or small the assignment, JJ always brought his A game, which meant he was always very much in demand.

Working with JJ, I found he was never constrained by notions of what was “right” or “wrong”. He was a creative problem solver, first and foremost.

- Rob Wright, Founder, Wright's Yachts -

Justin is one of the best people I have had the pleasure to work with. Not only is he extremely creative and hard working, he is a ‘glue guy’ – he can bring people together in a way that is truly unique. I would not hesitate to make him part of, or the leader of a organization. He will crush it.

- Spencer Helm, Director, Paid Media at VaynerMedia -

I had the pleasure of working with Justin at Digitas. He is a brilliant, level headed, super hard working talent who has it all: a deep understanding of social media tools, strategies and content. Very organized thinker and presenter with killer presentation development skills. Incredibly hard working and thorough in analyzing a client’s business needs. Self motivated and driven. He is a modern social, content, analytics, media and marketing brain packaged with an old fashioned work ethic. I would hire him again in a nanosecond for whatever he wanted to do.

- John McCarus, Strategic Advisor -

Justin worked on my team at WONGDOODY and can be best described in three phrases.

1. Incredibly hard working.
2. The most liked person in the agency.
3. Never stops making the work better.

- Mario Schulzke, CMO, University of Montana &amp Founder of IdeaMensch -

I have had the pleasure of working with Justin on a number of large scale social media initiatives. He has a deep understanding of the social and digital media marketing landscape. He is innovative, driven to execute and deliver outstanding results for clients and holds partners to high standards. He has been a pleasure to work with, and would be key asset to any team

- Dilip Venkatachari, VP, McKinsey &amp Company -


/A few career highlights

June 2021 - PRESENT

Chill Steel Pipes

Co-Founder & CMO

In late 2020 I helped develop and launch an entirely new herbal consumption device. Chill Steel Pipes designs and manufactures the worlds first double wall vacuum insulated stainless steel smoking apparatus.


Founder & CEO is an online community platform designed to connect people around their favorite cannabis related products, services, and brands.

January 2019 - Present
February 2017

This Justin Johnson

Digital Strategy & Business Development Consultant

Providing strategic direction to Agencies, Brands and Startups.

Head of Marketing at Bublup

Excited to share more soon!

Providing marketing and business development expertise for an exciting new startup, still in stealth mode.

October 2016
January 2016

Executive Director of Business Development

Moment Studio

Led business development and marketing as an executive team member of Moment Studio, an agency specializing in social and mobile content.

Social + Content Team Lead


Led social media and content strategy for American Express consumer brand advertising and entertainment initiatives.

November 2013
November 2013

Director of Business Development

Deep Focus

Led the charge on a groundswell of new business revenue and substantial YOY growth, while strategically navigating mergers & acquisitions.

Director of Digital Strategy

Lunchbox (Now Mirum Shopper)

Led the development and implementation of innovative e-commerce marketing campaigns and established agency social media, paid media and analytics best practices.

October 2011
September 2010

Oregon Coast Coffee Launch

A Challenge In Brand Building

In 2010 I launched and managed a line of coffee in the Pacific Northwest. The brand is still selling well in the state of Oregon, but I am no longer running it as an online business.

New Business Lead & Digital Strategist


Managed new business pitches spanning the WONGDOODY service offering and launched the agency's digital strategy practice.

February 2007
May 2006

Advanced Method

Lead Interactive Producer

Managing the creative development and production of digital content for a variety of media ranging from online product demonstrations to interactive digital signage.


Washington State University

Edward R Murrow School of Communication

BA, Communication: Advertising | Summa Cum Laude, Most Outstanding Graduating Senior, President’s Award for Excellence in Leadership and Service, National Dean’s List



/Get in touch

Send me a quick note with an overview of your project and how I can reach you. I’ll get back to you ASAP. I both consult and offer referrals to subject matter experts, agencies and technology specialists.